
The Fashion Oracle: An Occult Guide to What to Wear Inspired by Chanel, by Nieve Tierney
Welbeck, 1035421933, 208 pages, May 2025
The Fashion Oracle: An Occult Guide to What to Wear Inspired by Chanel by Nieve Tierney is a fascinating blend of fashion history and mystical insight, offering a unique perspective on personal style and divination. Presenting over 70 designs by Coco Chanel, Tierney guides readers in the art of energy shape-shifting through their attire. Awakening the potential of our style has to tap us into new frequencies, and this book is perfect for both fashion aficionados and those new to the idea of clothing as spiritual empowerment.
“There is power in tapping into your vibration through the clothes you choose and clearly signaling an energy via your fashion choices.”1

Tierney begins with an introduction to the esoteric side of Chanel, who “wove in elements of numerology and astrology into her designs, infusing each creation with cosmic and personal significance – transforming her clothing into a true extension of her spirit.”2 Until reading this book, I had no idea that Chanel consulted astrologers and read Lenormand cards for personal and business guidance or that she was introduce to Theosophy and deeply inspired by Egyptian influences. Tierney’s insights cast Chanel’s designs in a new light for me, opening me up to the symbolism hidden in the layers.
Next, Tierney provides an overview of color alchemy, the psychological impact of certain colors and the emotions or behaviors they trigger. She applies this wisdom to Chanel’s signature fashion palette she was most known for (pearls, tweed, black/white contrast) to illuminate how color and patterns display certain energies. Then Tierney introduces readers to archetypes, which is the basis of how she translates the designs of Chanel into potent fashion templates that readers can draw upon for inspiration to call in the resonant energy.
Readers can absolutely browse for creative inspiration, but even better, Tierney has designed the book to also be used as an oracle too. She recommends focusing on a fashion question the reader needs guidance about and then flipping through the pages until one feels called to a certain page (her directions are more specific in the book!). The page landed on will have the divinatory answer to the question.
The archetypes are divided into five main chapters: “Rebel With a Cause”, “Boss Mode”, “Divine Feminine”, “The Original Influencer”, and “Power Dressing”. Within each chapter are the specific archetypes that Tierney has identified within Chanel’s designs. These archetypes are so creative, perspective, and inspiring.

For instance, The Alchemist, The Comet, and The Modern Woman are covered in “Rebel With a Cause”. “Boss Mode” introduces The Mermaid, The Phoenix, and The Visionary. The Lover, The Rainbow, and The Mystic are described in “Divine Feminine”. Then “The Original Influencer” includes The Icon, The Prophet, and The Celestial Being. Finally, “Power Dressing” teaches how to bring in the archetypal energy of The High Priestess, The Dandy, The Devil, and The Queen.
All the entries are a little different, but Tierney’s writing style is informative and enlightening throughout. She blends insight into Chanel’s designs, background about Chanel’s personal life and career accomplishments, and esoteric wisdom and guidance. Many of the archetypes also include a way for readers to more deeply connect with the energy, such as a reflection, guidance, visualization, affirmation, or meditation. These mystical tips make the archetypal energy more accessible and are easily incorporated into the process of getting dressed.
Every archetype also includes absolutely gorgeous artwork, offering delightful visual stimulation for those who have an eye for piecing together their looks. This book would be perfect for a coffee table or keep by one’s bedside to browse when one is seeking creative inspiration or simply wants to clear their mind and find mental refreshment in the beauty of Chanel’s fashion designs. There’s also plenty of Chanel quotes throughout the book that foster boldness and confidence.

I have been using this book A LOT recently as I’m in the midst of a business rebrand. As someone who has no fashion sense—I’m still wearing clothes that are nearly a decade old and do not keep up with any fashion trend—this book has been incredibly useful for modifying my style to be more reflective of the woman I want to show up as in the world. I have really enjoyed the insight I’ve gained from asking the book what archetype I should embody in my business, as well as daily questions about the archetypal energy I need to make the most of the day.
Other times, I’ve gotten a lot out of the book by going through the table of contents and seeing which archetype calls to me. I then flip to the page to learn more about how I can embody it through my clothes or accessories and follow . Working with this book has bolstered my confidence in my style and also made me more intentional about connecting with the energy I am calling in as I get dressed.
What I also really like about the book is that the suggestions are general enough that you can find the right outfit in your own wardrobe at the moment; you don’t have to go shopping or purchase high-end clothing to embody the oracle guidance in the book. For instance, in the section on the Wild Woman archetype, Tierney writes:
“At Chanel, their use of raw edges, frayed hems and distressed leather speaks to the Wild Woman’s embrace of authenticity and rawness. These design elements defy conventional polish, celebrating natural imperfections and the enchantment of the unrefined.”3

Most people would have something with these design elements in their closet already. It’s just a matter of dressing up in them with the intention to consciously call forth the Wild Woman archetype, which Tierney explains “will reconnect you with the primal rhythms of your soul.”4
Overall, The Fashion Oracle combines the captivating timeless elegance of Chanel with the mysterious allure of the occult. Tierney weaves together fashion wisdom and spiritual guidance, suggesting that readers can be the architect of their own energy through what they wear, offering the world different reflections of their inner selves. Readers will discover the potency of their wardrobe choices as a form of self-expression and personal empowerment.
This book is a wonderful read for those interested in the intersection of fashion and spirituality. Its innovative approach to style and divination, which combined with practical advice and mystical insights, is a really unique way to tap into archetypal energy for manifestation, transformation, and personal reflection. Whether you are a Chanel enthusiast, a spiritual seeker, or simply looking for a fresh perspective on personal style, this book offers inspiration and guidance in abundance. I will definitely be referring to it often; it’s as timeless and classic as Chanel herself!

Alanna Kali is an astrologer, numerologist, and pioneer spirit that loves to explore life through the lens of depth psychology. She has a passion for studying the humanities and social trends. Her academic work is centered upon reuniting body, mind, and spirit through eco-psychology. She loves reading, spending time in nature, and travel.